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Ten Toes Apparel was founded in Los Angeles in 2019 by two brothers who grew up in inner city Detroit and L.A. with an idea for spreading a positive message to make their communities — and the world — more accepting and inclusive places.

“Ten Toes” is about perseverancefacing adversity and not backing down, and pulling yourself together when you make a mistake and trying again.

It’s about humility: being humble, free from arrogance and malice while respecting others and appreciating your roots. 

It’s about integrity: being honest and making sure your actions reflect your words.


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